PPAI Expo Las Vegas – Large Format Trade Show Booth Graphics

I was responsible for design and production of print-ready files for all graphics in this 40 x 60 foot, 2,400 square foot Koozie Group® Trade Show Booth

Booth featured:
Central writing instruments-focused tower (4.25′ w x 16′ h), full-bleed graphics + hanging pen sample boards attached on all four sides
9′ w x 16′ d x 8’h storage room – outer wall graphics were made to look like a shipping container, complete with a “juice bar” on one side, which featured a charge-up station
Display area walls (8-1/2′ h x 18′ w on four corner sections of booth) featured company branding/messages on booth outer-facing walls; home, gym, office, kitchen, and out-door themed graphics on interior-facing walls
Front corner Pillow-Case graphics for 14’h tower structures featuring company logo, tagline, product categories

I proposed creation of a graffiti-style rendition of the company tagline to add onto the outer wall of the “shipping container”, which served as a selfie spot and added an interactive element to the booth. Designed a flyer promoting a social media selfie contest for photos by this wall.
Results:
70 new followers
Impressions – up 183%
Engagements – up 205%
Post link clicks – up 622%
Enagement (per impression) – up 8%

I provided photo direction, image compositing and image editing for large-scale images used in home, gym, office and kitchen-themed graphics