Koozie® Triple Vacuum Tumbler Sample Mailing

Part of the “You only THINK you know the Koozie® Brand” marketing campaign, this sample was direct-mailed to 700+ MOB’s (motivators on board – a group identified by the sales team as “champions” for BIC Graphic products and brands). This mailing included the newest product color at the time (white), and the Triple Vacuum Tumbler arrived to customers inside a custom box outlining the ways they were “triple threats” as multi-taskers, influencers, and champions for their clients. This was a hugely impactful mailer that received great feedback and converted into additional orders for both the Triple Vacuum Tumbler and the custom box.

Sample art design | custom box design | packaging label design