{"id":3989,"date":"2025-08-24T18:40:50","date_gmt":"2025-08-24T18:40:50","guid":{"rendered":"http:\/\/www.creightive.com\/Sara-Rooney\/?post_type=portfolio&#038;p=3989"},"modified":"2025-12-05T16:35:42","modified_gmt":"2025-12-05T16:35:42","slug":"website-update-marketing-campaign","status":"publish","type":"portfolio","link":"http:\/\/www.creightive.com\/Sara-Rooney\/portfolio\/website-update-marketing-campaign\/","title":{"rendered":"Website Update Marketing Campaign"},"content":{"rendered":"\n<p>Campaign to communicate the updated bicgraphic.com website included a brochure mailing with web-cam sample attached, print advertising, and large-format trade show graphic.<br>Goal was to grab attention with fun graphics, simplify a lot of information into bite-sized bits, and build excitement around the updated website features.<\/p>\n\n\n\n<p>5.75&#8243; square brochure, double gatefold, 4-color process<\/p>\n\n\n\n<p>8-1\/2 x 11 print ad ran in Counselor Magazine, March 2020 edition<\/p>\n\n\n\n<p>7&#8242; tall x 8&#8242; wide large-format lighted trade show graphic, part of BIC Graphic Booth in January 2020 PPAI Expo, Las Vegas<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campaign to communicate the updated bicgraphic.com website included a brochure mailing with web-cam sample attached, print advertising, and large-format trade show graphic.Goal was to grab attention with fun graphics, simplify a lot of information into bite-sized bits, and build excitement around the updated website features. 5.75&#8243; square brochure, double gatefold, 4-color process 8-1\/2 x 11&hellip;<\/p>\n","protected":false},"author":2,"featured_media":3998,"comment_status":"open","ping_status":"closed","template":"","meta":[],"portfolio_category":[44,43,46,38],"portfolio_tag":[],"_links":{"self":[{"href":"http:\/\/www.creightive.com\/Sara-Rooney\/wp-json\/wp\/v2\/portfolio\/3989"}],"collection":[{"href":"http:\/\/www.creightive.com\/Sara-Rooney\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/www.creightive.com\/Sara-Rooney\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/www.creightive.com\/Sara-Rooney\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.creightive.com\/Sara-Rooney\/wp-json\/wp\/v2\/comments?post=3989"}],"version-history":[{"count":11,"href":"http:\/\/www.creightive.com\/Sara-Rooney\/wp-json\/wp\/v2\/portfolio\/3989\/revisions"}],"predecessor-version":[{"id":4277,"href":"http:\/\/www.creightive.com\/Sara-Rooney\/wp-json\/wp\/v2\/portfolio\/3989\/revisions\/4277"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.creightive.com\/Sara-Rooney\/wp-json\/wp\/v2\/media\/3998"}],"wp:attachment":[{"href":"http:\/\/www.creightive.com\/Sara-Rooney\/wp-json\/wp\/v2\/media?parent=3989"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"http:\/\/www.creightive.com\/Sara-Rooney\/wp-json\/wp\/v2\/portfolio_category?post=3989"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"http:\/\/www.creightive.com\/Sara-Rooney\/wp-json\/wp\/v2\/portfolio_tag?post=3989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}